4 个高花费低转化词建议降价,6 个无效搜索词建议否定。Reduce bids on 4 costly low-converting targets and negate 6 wasted search terms.

亚马逊广告实战经验 × AI 高频执行AMAZON ADS EXPERTISE × AI EXECUTION
亚马逊广告智能托管。降低 ACoS,持续放大订单。AI-powered Amazon Ads management.Lower ACoS. Scale order growth.
不动现有老广告,我们独立新建 SP 广告。AI 持续优化搜索词、竞价、预算、否词与 Placement,运营团队把控目标 ACoS、毛利和预算边界;先用 7 天免费测试看订单、广告销售额、ACoS、CPO 与 TACoS,结果达标再进入正式托管。Existing ads stay untouched while we build separate SP campaigns. AI optimizes search terms, bids, budgets, negatives, and placements while operators control target ACoS, margin, and budget limits. A free 7-day test compares orders, ad sales, ACoS, CPO, and TACoS before full management begins.
最多 2 个 Parent ASIN · 测试期可随时停止 · 不收服务费,仅承担 Amazon 广告花费Up to 2 Parent ASINs · Stop the test anytime · No service fee; Amazon ad spend only我们的测试方式OUR PROOF MODEL
老广告照常跑。新广告单独测试。Existing ads keep running.New campaigns test separately.
独立预算,7 天免费,随时可停。客户只承担实际广告花费。Separate budget. Free for 7 days. Stop anytime. Clients only cover actual ad spend.
01 / 亚马逊广告优化闭环01 / AMAZON ADS OPERATING LOOP
从搜索词到预算,
每一步都落到广告动作。From search terms to budgets,
every insight becomes an ad action.
不是只给建议:每天分析数据,排序机会,并执行竞价、预算、否词和 Placement 优化。Not just recommendations: analyze daily, rank opportunities, and execute bids, budgets, negatives, and placement changes.
找出无效花费与高潜词Find wasted spend and high-potential terms
识别有花费无订单的搜索词,同时把高转化词沉淀为 Exact 关键词或商品投放。Identify spend without orders, then promote converting search terms into Exact keywords or product targets.
- 转化趋势Conversion trendHIGH
- 利润空间Margin roomREADY
- 数据量Data volumeREADY
用订单、CVR、CPC 与毛利排优先级Prioritize with orders, CVR, CPC, and margin
结合目标 ACoS、转化趋势和促销节奏,决定哪些词加预算、哪些词先观察。Use target ACoS, conversion trends, and promotion timing to decide what to fund and what to watch.
持续优化竞价、预算、否词与 PlacementContinuously optimize bids, budgets, negatives, and placements
AI 负责高频调整;运营团队把控目标 ACoS、毛利、预算与品牌词策略。AI handles high-frequency adjustments; operators control target ACoS, margin, budget, and brand-term strategy.
卖家经营场景AMAZON SELLER CONTEXT
广告不能只看点击,最后要回到订单、销售额与投入产出。Advertising must move beyond clicks to orders, sales, and return on spend.
ASIN Rocket 聚焦 Amazon Ads 数据和广告归因结果。客户决定商品、价格与促销策略;我们在双方确认的目标 ACoS、预算和毛利边界内负责广告优化。ASIN Rocket focuses on Amazon Ads data and ad-attributed results. Clients own product, pricing, and promotion decisions; we optimize advertising within agreed target ACoS, budget, and margin limits.


电商场景图片:Alberto Rodríguez / Unsplash · 卖家后台场景:ASIN Rocket 原创概念图E-commerce scene: Alberto Rodríguez / Unsplash · Seller operations visual: ASIN Rocket original concept
02 / 核心优势02 / WHY ASIN ROCKET
先跑出结果,再决定是否长期托管。See the result before committing to full management.
老广告会不会受影响、测试要花多少钱、预算怎么控、客户每天要做什么——先把这些问题说明白,再开始测试。What happens to existing ads, what the test costs, how budgets are controlled, and what the client must do are made clear before testing begins.
老广告照常运行Existing ads keep running
独立新建 SP 广告,不修改、不暂停、不接管原广告。We build separate SP campaigns without editing, pausing, or taking over existing ads.
7 天免费,可随时停Free for 7 days; stop anytime
测试期不收服务费,客户只承担直接支付给 Amazon 的广告花费。No service fee during the test; clients only cover ad spend paid directly to Amazon.
避免竞品冲突No direct competitor conflict
一个子品类只深度合作一家品牌。One deeply supported brand per sub-category.
AI 执行,运营团队控风险AI executes; operators control risk
系统持续调竞价、预算、否词与 Placement;人工把控目标 ACoS、毛利和预算边界。AI adjusts bids, budgets, negatives, and placements while operators control target ACoS, margin, and budget limits.
新旧广告分开核算Separate, auditable measurement
按同周期对比订单、广告销售额、花费、ACoS、CPO 与 TACoS。Compare orders, ad sales, spend, ACoS, CPO, and TACoS over the same period.
签约后日常广告全托管Fully managed after signing
客户看 Dashboard 并同步价格、促销与业务目标,广告操作由我们负责。Clients review the dashboard and share pricing, promotions, and business goals; we run the ads.
03 / 核心执行能力03 / CORE EXECUTION
亚马逊广告实战经验× AI 高频执行。Amazon Ads expertise× high-frequency AI execution.
运营团队根据账户结构、利润目标和投放节奏制定策略;AI 持续执行搜索词、竞价、预算、否词与 Placement 优化。策略由人把关,执行由系统提速。Operators set strategy around account structure, margin goals, and campaign timing. AI continuously executes search-term, bid, budget, negative, and placement optimization. People own the strategy; the system accelerates execution.
04 / Seller Central + Amazon Ads04 / SELLER CENTRAL + AMAZON ADS
广告表现,要和订单、转化与销售额一起看。Ad performance belongs beside orders, conversion, and sales.
只有订单趋势、转化率、CPC 与目标 ACoS 同时达标,系统才建议增加广告预算。Budget increases are recommended only when order trends, conversion rate, CPC, and target ACoS support the move.
匿名产品组广告与销售表现Anonymized ad and sales performance
05 / 广告效果报告05 / AD PERFORMANCE REPORT
不是只看 ACoS,而是把花费对应到订单结果。Go beyond ACoS and connect spend to order results.
按同周期对比老广告与新广告:订单量、广告销售额与订单占比看增长;ACoS、CPO、CPC 与 TACoS 看效率;转化率判断流量质量,并记录已经执行的竞价、预算、否词与 Placement 动作。Compare existing and new ads over the same period: orders, ad sales, and order share show growth; ACoS, CPO, CPC, and TACoS show efficiency; CVR shows traffic quality, with completed bid, budget, negative, and placement actions documented.
订单量趋势对比Orders trend comparison
新广告订单增长快于花费,ACoS 与 CPO 同时下降。New-campaign orders outpace spend while ACoS and CPO both decline.
先看有没有增长Start with growth订单量 · 广告销售额 · 订单占比Orders · Ad sales · Order share
再看增长效率Then check efficiencyACoS · CPO · CPC · TACoSACoS · CPO · CPC · TACoS
最后核对流量质量与动作Confirm traffic quality and actions转化率 · 竞价 · 预算 · 否词 · PlacementCVR · Bids · Budgets · Negatives · Placement
06 / 客户接入06 / ONBOARDING
四步完成接入。Get started in four steps.
先做资格评估Start with a fit review
确认站点、最多 2 个 Parent ASIN、历史销量、毛利、预算与目标 ACoS。Review marketplace, up to two Parent ASINs, sales history, margin, budget, and target ACoS.
建立基准Set the baseline
读取历史订单、广告销售额、花费、ACoS、CPO 与 TACoS。Review historical orders, ad sales, spend, ACoS, CPO, and TACoS.
授权并新建广告Connect and build
完成必要的 Amazon Ads API 授权,设置预算与止损边界,独立新建 SP 广告。Grant the necessary Amazon Ads API access, set budget and stop-loss limits, and build separate SP campaigns.
7 天看结果Review the 7-day result
Dashboard 持续更新;按同周期、同指标复盘,达标后再决定是否正式托管。The dashboard updates throughout the test; compare like for like, then decide whether to begin full management.
07 / 客户最常问07 / CLIENT QUESTIONS
FAQFAQ
客户最常问Frequently asked questions
费用、测试、授权、预算,一次说明白。以下 15 题来自真实客户与渠道沟通;最终范围、费用、退出机制与责任边界以双方签署协议为准。Clear answers on fees, testing, access, and budgets. These 15 questions come from real client and channel conversations; final scope, fees, exit terms, and responsibilities follow the signed agreement.
01正式合作后的服务费如何计算?How is the service fee calculated after the test?+
正式合作后,服务费按 ASIN Rocket 管理的新广告归因销售额的 3% 计算。不会按店铺总销售额或客户原有广告的销售额收费;最终计费范围与结算方式以双方签署协议为准。After the test, the service fee is 3% of sales attributed to the new campaigns managed by ASIN Rocket. It is not charged on total store sales or sales from the client's existing campaigns. Final billing scope and settlement terms follow the signed agreement.
027 天免费测试可以覆盖多少产品?How many products can the 7-day free test cover?+
最多同时测试 2 个符合条件的 Parent ASIN。开始前会确认主推子体、历史订单、广告表现、毛利、预算与目标 ACoS。Up to two qualifying Parent ASINs. Priority child ASINs, historical orders, ad performance, margin, budget, and target ACoS are confirmed first.
03新广告会不会和老广告抢预算或流量?Will new campaigns compete with existing ads?+
我们不修改、不暂停老广告,而是独立新建 SP 广告。测试预算单独设置,并通过搜索词、匹配方式、竞价和否词管理流量重叠;测试前会与客户确认预算上限。We do not edit or pause existing ads. Separate SP campaigns use their own budgets, with overlap managed through search terms, match types, bids, and negatives. Budget caps are agreed before launch.
04报告多久一次?会看哪些指标?How often are reports delivered, and which metrics are included?+
客户可通过 Dashboard 查看日常数据更新;正式合作后按周报与月报复盘。核心指标包括订单、广告归因销售额、广告花费、ACoS、CPO、TACoS、转化率、CPC 与订单占比,并写明已经执行的竞价、预算、否词和 Placement 动作。Clients can review daily dashboard updates, with weekly and monthly reviews after signing. Core metrics include orders, ad-attributed sales, spend, ACoS, CPO, TACoS, conversion rate, CPC, and order share, plus completed bid, budget, negative, and placement actions.
05为什么网站不展示真实品牌和 ASIN?Why are real brands and ASINs not shown?+
客户数据与品牌信息必须保密。网站只展示经过重新设计的匿名模板和虚构数字,不对应任何客户、品牌或真实 ASIN。符合条件的客户或渠道伙伴,可在保密范围内查看获准的报告结构。Client data and brand identities remain confidential. The site uses redesigned anonymous templates and fictional figures that do not represent any client, brand, or real ASIN. Qualified clients or partners may review approved report structures within confidentiality limits.
06需要哪些授权?会不会影响账户安全?What access is required, and is the account safe?+
通常需要店铺基础 API 与 Amazon Ads API 授权,仅用于读取项目数据和管理我们独立建立的广告。权限范围会在接入时说明,客户可在 Seller Central 或广告后台查看并撤销授权。Store-level and Amazon Ads API access is typically required only to read project data and manage our separate campaigns. Permission scope is explained during onboarding, and access can be reviewed or revoked by the client.
07测试期间可以随时停止吗?Can the test be stopped early?+
可以。7 天测试期间可随时停止,不收服务费;客户只承担直接支付给 Amazon 的实际广告花费。Yes. The 7-day test can be stopped at any time with no service fee; the client only covers actual ad spend paid directly to Amazon.
08开始前如何判断账户是否适合?How do you determine whether an account is a fit?+
我们会先确认站点、Parent ASIN、主推子体、历史销量、毛利、现有 ACoS/TACoS、广告数据量、预算与增长目标。一般建议测试 Parent ASIN 日均约 33 单、月均约 1,000 单;最终仍按账户实际情况评估。数据不足或目标不清晰时,不会盲目放量。We review marketplace, Parent ASINs, priority child ASINs, sales history, margin, current ACoS/TACoS, advertising data volume, budget, and goals. As a general guideline, a test Parent ASIN should average roughly 33 orders per day or 1,000 per month, subject to account review. We do not scale when data or objectives are insufficient.
09测试达标后,正式合作怎么开始?How does the formal engagement begin after a successful test?+
双方确认 7 天测试结果、Parent ASIN 范围、目标 ACoS、预算与服务条款后签署协议。正式合作期间,由 ASIN Rocket 负责约定范围内的广告日常优化,服务费按所管理新广告的归因销售额 × 3% 结算。最终以签署协议为准。After both parties confirm the 7-day test results, Parent ASIN scope, target ACoS, budget, and service terms, the agreement is signed. ASIN Rocket then manages the agreed campaigns, with the service fee calculated as 3% of attributed sales from those new campaigns. Final terms follow the signed agreement.
10正式合作后,客户每天需要做什么?What does the client do day to day after signing?+
客户主要查看报告,并及时同步价格、促销、利润和业务目标变化。我们负责搜索词、关键词、商品投放、竞价、预算、否词与 Placement 的日常优化。Clients review reports and share pricing, promotions, margin, and goal changes. We manage day-to-day search terms, keywords, product targeting, bids, budgets, negatives, and placements.
11付款、发票与结算周期是什么?How do payment, invoicing, and settlement work?+
目前按美元结算并支持银行电汇,由香港主体开具商业发票,不提供中国大陆增值税发票。通常在结算单确认后 7 个工作日内付款,最终以双方协议为准。Settlement is currently in USD by bank transfer, with a commercial invoice from the Hong Kong entity; Mainland China VAT invoices are not available. Payment is typically due within seven business days after statement confirmation, subject to the agreement.
12AI 具体优化什么?人工团队负责什么?What does AI optimize, and what does the team handle?+
系统高频分析搜索词、关键词、商品投放、竞价、预算、Placement、转化率、CPC、ACoS 与 CPO,并行测试大量关键词和投放组合;运营团队负责利润目标、促销节奏、品牌词策略、预算边界与异常处理。The system continuously analyzes search terms, keywords, product targets, bids, budgets, placements, conversion rate, CPC, ACoS, and CPO across many parallel targeting combinations. Operators own margin goals, promotion timing, brand-term strategy, budget limits, and exception handling.
133% 服务费以哪部分销售额为基准?Which sales are included in the 3% service fee?+
只计算 ASIN Rocket 管理的新广告所产生的归因销售额,不包含店铺自然销售额、客户原有广告销售额或其他未纳入管理范围的销售额。结算时会通过 Dashboard 与报告核对。Only sales attributed to the new campaigns managed by ASIN Rocket are included. Organic store sales, sales from existing client campaigns, and sales outside the agreed management scope are excluded. The amount is reconciled through the dashboard and reports.
14可以继续使用第三方广告软件吗?Can we keep using third-party advertising software?+
可以,但同一广告活动不应由多个系统同时自动改竞价或预算。接入时会划分管理范围,避免规则冲突;老广告可继续由客户或原工具管理,我们只管理独立新建的广告。Yes, but multiple systems should not automatically change bids or budgets in the same campaigns. Management scope is separated during onboarding; existing ads may stay with the client or current tool while we manage only our separate campaigns.
15如何防止预算异常消耗?How do you prevent abnormal budget spend?+
每个广告组合都会设置日预算、最高竞价、目标 ACoS/CPO 和促销规则,并持续监控花费节奏。出现转化异常、CPC 偏高或预算偏离时,会降价、限额或暂停相关新广告;责任与异常处理以协议为准。Each campaign group uses daily budgets, maximum bids, target ACoS/CPO, and promotion rules. Spend pacing is monitored continuously; abnormal conversion, high CPC, or budget deviation can trigger bid reductions, caps, or pauses. Responsibilities follow the agreement.
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立即申请7 天免费测试。Start yourfree 7-day test.
最多测试 2 个符合条件的 Parent ASIN。测试期间不收服务费、可随时停止,客户仅承担直接支付给 Amazon 的实际广告花费。Test up to 2 qualifying Parent ASINs. There is no service fee during the test, you may stop anytime, and you only cover actual ad spend paid directly to Amazon.